Use the FundStory basic plan to manage your journey from start to finish.
Create a funding plan to prepare for financing.
Instantly see funding options that fit your business.
Manage the capital into maturity and outperform your cost of capital.

Targeting Pro puts you in control of your financing terms so you no longer need to guess and apply to multiple capital partners. Use Targeting Pro to understand what are the necessary KPIs needed to close your desired deal terms.

Planning Pro puts you in control of your financing terms so you no longer need to guess and apply to multiple capital partners. Use the Planning Pro Board map and organize the qualitative and quantitative milestones needed to close your desired deal terms.


FundStory provides web-enabled businesses with tools to improve their fundability and a marketplace to easily compare and choose the best possible funding options.
FundStory nurtures each business as it matures throughout the funding cycle. Using the FundStory dashboard business owners can :
- Benchmark their KPIs against similar types of businesses.
- Receive tailored recommendations to improve their funding odds
- Unlock new funding opportunities
- Compare and select the best possible funding solution.
Nope, we don’t fund any loans so we’re not a lender. We’re an online lending marketplace, which means that we’re simply a conduit between borrowers and lenders.
FundStory is available for six types of businesses: eCommerce, SaaS, online retailers, subscription companies, mobile apps with in-app purchases, and marketplace (beta). However, eCommerce and SaaS companies are more likely to meet the other requirements for the approval of these industries. This is because eCommerce and SaaS companies tend to grow very quickly and rely heavily on digital marketing.